Exactly How To Claim Your Free Ulta Beauty Rewards Birthday Gift in 2026

As a popular destination for all things beauty, Ulta loves rewarding shoppers through its loyalty program. If you’re a member of the program (which is 100% free to join), you’ll have access to freebies and other remarkably exclusive savings opportunities all year — but never more than during your special birthday month.

Similar to how Sephora offers its birthday gifts, Ulta historically lays out its birthday freebies for you ahead of time, which eliminates any element of surprise. Members get to choose from a generous selection of different products during their birthday month, rather than just receiving a predetermined product.

All Ulta Beauty Rewards members also earn double the rewards on purchases made throughout their entire birthday month. In addition to the birthday freebie, Platinum and Diamond members — the most loyal Ulta Beauty Rewards tiers of them all — also receive a coupon for $10 off nearly anything.

The Ulta 2026 birthday gifts haven’t been revealed just yet, but here’s a look at some recent selections of Ulta birthday gift options alongside their normal retail prices:

• Dermalogica Daily Microfoliant deluxe sample: $5.50
• bareMinerals ORIGINAL Mineral Veil Setting Powder deluxe sample: $20
• Grande Cosmetics GrandeLASH-MD Lash Serum mini: $25
• Stila Stay All Day Liquid Liner travel size in Black: $12
• Tarte Maneater Mascara travel size: $15
• OLAPLEX No.3 & No.7 Duo Kit: $13.50
• Drybar Detox Original Dry Shampoo deluxe sample: $11.20
• Supergoop! Unseen Sunscreen SPF 50 deluxe sample: $18

• MAËLYS GET-DREAMY Overnight Toning Body Whip: $14
• Live Tinted Hueguard 3-in-1 Mineral Sunscreen + Primer SPF 30: $12
• Lancôme Lash Idôle Flutter Extension Mascara: $8.20
• COSRX The 6 Peptide Skin Booster Serum: $8.50
• Kopari Marine Clean Purifying Gel Cleanser: $13
• First Aid Beauty Ultra Repair Cream: $18
• Peter Thomas Roth Water Drench Rich Barrier Moisturizer: $19

Getting your hands on your birthday gift is easy-breezy. Here’s what to do:

1. Sign up for a free Ulta Beauty Rewards account with your email, including your mailing address.
2. Provide your birth date so you can get your birthday gift during your birthday month. You must add your birth date in your member profile before your birthday month begins in order to be eligible for the birthday perks.
3. You’ll receive an email at the beginning of your birthday month with the opportunity to earn double rewards points on all your purchases during the calendar month of your birthday. You’ll want to take advantage because the points can really add up. For example, once you reach 750 reward points, you’ll get $30 off any purchase. And if you’re a really big spender, 2000 points will net you $125 off!
4. You can either redeem your birthday gift online through your birthday email or search “birthday gift” at Ulta.com.

A couple of things to know: Your free birthday gift is a travel- or deluxe sample-size product with a retail value anywhere around $7 to $25. Also, you can’t redeem your birthday gift or the $10 birthday coupon at Ulta at Target locations — only in Ulta stores, at Ulta.com or in the Ulta app.

Ulta Rewards members can use the Ulta app to make sure they don’t miss their annual birthday freebie. Just download the app and opt into notifications. The Ulta app will let you know as soon as your free birthday gift is ready to be redeemed.