Amazon Prime Day for Parents: Best Deals on Kids’ Gear and Back-to-School Essentials

Your kids may not want to hear it – but the new school year will be here before you know it. Get a head start on Back to School shopping during Amazon’s highly anticipated Prime Day 2025 sale which arrives on July 8 and runs through July 11. Shoppers can find incredible deals during this major four-day shopping event. We found amazing Prime Day deals on school essentials like backpacks, notebooks, pens, highlighters, markers, notebook filler paper, folders, calculators and more. 

So whether you want to stock up on school supplies, get a head start on back-to-school clothes shopping or invest in a few educational-enhancing tech products (like Tonies), Prime Day has everything you need to prepare your kids for the new school year in style. 

Here is a roundup of the best back-to-school deals you can save on right now to get your kids set for school before the last-minute rush. For even more picks from Amazon’s Prime Day sale, be sure to visit our Amazon storefront.

To make your Prime Day shopping even easier, iOS users can now access our exclusive Amazon Product Deals Hub, available only in the RetailMeNot app. It’s a curated space featuring the best Amazon deals, handpicked to help you save big. Download the app and shop our Amazon product hub now.